Global Marketing Strategy Manager, Esri

A recognized thought leader, keynote speaker and expert on location-based data and spatial analysis, Helen believes that to be business intelligent the real estate industry first need to be location intelligent. With more than 30 years’ experience in applying spatial analysis and data to market analysis, she has helped thousands of companies find new market opportunities by developing a better understanding of people and place

Background

Helen is an advocate for advancing analytics and geographic literacy. While every twenty-first century dataset contains location most businesses remain blind to the value and importance of geographic decision-making. The future of smart cities, autonomous vehicles, big data and e-commerce relies on our ability to develop better ways of making sense of the world and the changes brought by technology and digital transformation.