Head of Market Intelligence, Sonae Sierra

Rafael Pelote joined Sonae Sierra in 1992, as Market Research Analyst. Currently, as Head of Market Intelligence, he leads a team of 10 professionals dealing with all aspects of research, from location-based to consumer-based. Highly involved with the retail research industry, Rafael chaired the ICSC European Research Group between 2006 and 2009 and was awarded with the Outstanding Service to the Research Community award in 2011.

Rafael earned a BsC in Management and a MsC in Marketing and International Business from INDEG/ISCTE, Lisbon. He also lectures Market Research at the Nova University. Previously to Sonae Sierra, Rafael worked in several companies in the construction sector.