December 1994, Vol 19, No 3

Abstract: The Counselors of Real Estate should be the leader in teaching ethics to its members on a mandatory periodic basis. A code of ethics or standards of professional practice are not sufficient to assure ethical conduct, since practical application is not identifiable from lofty statements relating to honor, integrity, trust and morality. The author suggests utilizing the case study approach and actual ethical dilemmas to effectively teach business people about ethics.