Maxine Mitchell, CRE, President/Owner and Robert Miller, CRE, Senior Vice President, Applied Real Estate Analytics, Inc., Chicago, are celebrating the company’s 30-year anniversary in May. AREA is a multidisciplinary real estate consulting firm that focuses on site selection, financial analysis, fiscal and impact studies, community development and revitalization, land management, portfolio evaluation and more. Mitchell and Miller were recipients of The Counselors’ James Felt Creative Counseling Award in 2006 for their innovative AREA Rents™ rent modeling program.