The Value Proposition of Sustainability: It’s in the Eye of the Beholder

  • April 14, 2011
  • • Written by: Linda G. Tresslar, CRE 

Spring 2011, Vol. 36, No. 1

Abstract: With the continued advancement of sustainability initiatives, both mandated and voluntary, has come the rise of differing sustainability priorities and measures of success attributed to the same asset by various stakeholders. The quandary for an asset owner then becomes how best to address these varying value propositions for maximized long-term asset value. In this article, the author discusses the necessity of understanding the sustainability value propositions of others, including the broader community, represented by government agencies and users of an asset. Without that, says the author, asset owners can wind up spending on measures that carry less weight or even worse, falling behind other assets by not spending in essential areas, resulting in an asset’s economic obsolescence over time.