Fall 2011, Vol. 36, No. 2
Abstract: Turkey is a nation that has—both literally and figuratively—one foot in Europe and the other in Asia. More specifically, Turkey straddles the boundary between Europe and the Middle East. The contrasts between Turkey and Europe in terms of lifestyle, education and affluence are growing dimmer while their respective economies converge. Turkey is an emerging economy that has arrived. A key element in the transition is the shopping mall and modern retail systems. This article describes the current state of retailing in Turkey, the forces at work transforming Turkish society and their integral relationship.