April 1997, Vol 22, No 1

Abstract: Paid attendance is a major determinant of major league baseball (MLB) stadium revenues. It affects gate receipts, concession income and parking receipts. Between 1970 and 1994, average attendance at MLB games, when expressed as a percentage of stadium capacity, varied with each team’s won-lost record. The authors present data on other variables that impact the economic life of a stadium, such as winning a league or division championship, the effect of a new stadium, on-field performance and franchise mobility.