The Space Time Segmentation Technique (ST2): A new Approach to Market Analysis

  • November 21, 1983
  • • Written by: Terry V. Grissom James L. Kuhle

Fall/Winter 1983, Vol 8, No 2

Abstract: Marketing analysis entails the estimation of supply and demand a particular product, and is an integral part of appraisal and feasibility analysis. This article discusses the shortcomings in market analysis techniques which are currently being used by appraisers. The space time segmentation technique (ST2) is an improved technique and is offered as an alternative for supply side analysis.