Site Selection vs. Site Evaluation: Techniques for Locating Retail Outlets

  • June 21, 1988
  • • Written by: Terry G. Meyer

Spring/Summer 1988, Vol 13, No 1

Abstract: This article describes one of the most powerful of the new management tools for site selection – the network approach, wherein each actual or potential site is viewed as part of a network and the overall aim is to maximize revenues and profits for the entire network.