Retirement Community Development: New Trends in Marketing and Finance Concepts

  • October 21, 1986
  • • Written by: John A. Rasmussen

Fall/Winter 1986, Vol 11, No 2

Abstract: The traditional life care concept of prepaid housing and health care is evolving into numerous consumer options. This article describes consumer marketing and financing plan alternatives for retirement communities and adult independent living. Historical absorption, recent trends and current primary market research findings are analyzed to perceive the potential demand in the market.