Property-Level Analysis: the Key to Successful Investing in Today’s Changing Landscape

Summer 2001, Vol 26, No 2

Abstract: With the excessive uncertainty about future profits of both new and old economy businesses, investors are relying more on research. Although research is not a tell-all of reducing risk and increasing investment potential, it does give investors an ability to spot a trend and profit from it by relying on fundamental economics and market analysis, coupled with a rigorous property-level analysis. To choose a real estate investment, it is necessary to analyze both the market and the specific property. Focusing in on property-level factors in today’s shifting economic and real estate environs is the key to successful investing on a risk-adjusted basis.