Spring/Summer 1989, Vol 14, No 1

Abstract: Real estate counselors use demographic information to estimate the demand for housing units in a given area from household population projections. The basic assumption is each new household formation requires some type of housing; further refinements can be made from household income estimates and projections. Income levels determine price ranges of homes and the market’s ability to buy or rent. Demographic information quantifies household income levels which allow the analyst to estimate what a specific market can and cannot afford.