Fall/Winter 1982, Vol 7, No 2

Abstract: Location decisions are made on the basis of economic and noneconomic factors. Although economic factors have received more analysis in the literature of real estate, noneconomic factors, both objective and subjective, are especially important when alternative sites are equal to each other on the basis of transportation and production costs and market considerations. This article discusses several subjective, noneconomic factors that have played a part in recent site selection decisions.