December 1996, Vol 21, No 3

Abstract: Arguments rage with religious fervor over the construction of professional sports facilities with public funds. These debates are driven by dogma, not data. Team owners, elected officials, construction professionals and fans see the same facts, but all reach different, passionately held conclusions. The author describes the NFL’s recent expansion and highlights the application of classical real estate concepts in both the league’s selection process and the new franchise’s design and pricing of real estate products in a new stadium.