Modern Sardine Management

  • April 21, 1986
  • • Written by: Samuel Zell 

Spring/Summer 1986, Vol 11, No 1

Abstract: The premise, as presented here, is that real estate investment has been converted from a localized brick and mortar approach to a commodization wherein the obsession with numbers has replaced industry knowledge. The current result of commodization is the massive oversupply, and what happens in the future depends on whether the real estate business can return to basics.