Marketing Opportunities in the Rapidly Changing Practice of Medicine

  • November 21, 1986
  • • Written by: Lawrence P. Darrow, CRE J. Robert Pellar 

Fall/Winter 1986, Vol 11, No 2

Abstract: Economic pressures are reshaping the traditional role of hospitals as the prime source providing healthcare services. This article examines the factors responsible for a shifting trend, describes the physical and economic characteristics of the facilities catering to the changing market, and discusses the current offering of medical services.