Market Segmentation and the Real Estate Counselor

  • December 3, 1980
  • • Written by: William C. Weaver

Fall/Winter 1980, Vol 5, No 2

Abstract: Market segmentation in real estate is the process of identifying various segments or parts of a market for a property. A technique long familiar to market analysts in other fields, it is essential to modern market and feasibility analysis as practiced by real estate counselors. The article describes segmentation strategies, establishes minimum market requirements for segmentation, discusses variables for segmentation, and lays down criterial for a strategy selection.