Summer 2008 Vol 33, No. 2
Abstract: “Green” marketing is everywhere, and the real estate sector is no exception. But of course, like many of these transformations in the language of the marketplace, caveat emptor is often the rule. As more and more real estate owners, developers, public and private investors, and others get involved in promulgating “green” or “sustainable” buildings, it may be useful to take a closer look. Perceived value and real value are two different things, as the market eventually reminds everyone. In anticipation of a more detailed review of this area in an upcoming issue of Real Estate Issues, we asked a number of thoughtful experts in the field to weigh in and get the conversation started.