Identification and Delineation of Real Estate Market Research

  • April 20, 1985
  • • Written by: James A. Graaskamp, CRE 

Spring/Summer 1985, Vol 10, No 1

Abstract: James A. Graaskamp, CRE The author has recognized the increasing scope and growing sophistication of real estate marketing by classification of research into the real estate consumer perceptions of demand and supply. He identifies the following four categories: market, merchandising, political and promotional.