Bjorn Hanson, Ph.D., CRE, New York City, is the global hospitality industry leader for PricewaterhouseCoopers. He is a recognized authority with his years of consulting, banking and research experience. He holds The Counselor of Real Estate; Certified Fraud Examiner; and Food Service Consultants International professional designations. Dr. Hanson is an author and frequent speaker who has been quoted in countless major business and industry publications. He is or has been an officer, board member, or faculty member of many industry, educational, and civic organizations including AH & MA, HS & MAI, Cornell University and New York University. He has served as International President of the Cornell Society of Hotelmen and was the Cornell Hotelier of the Year 1994.