Five Levels of Synergy Potential to Create Real Estate Value

Spring 2010, Vol. 35, No. 1 features

Abstract: The concept of synergy is commonly used by industry groups such as property developers and shopping center operators. There is, however, the authors say, little explicit discussion on how synergy creates new value within the industry. And, a look at standard real estate valuation textbooks indicates little coverage of the concept and its applications. This article proposes a definition for real estate synergy, and identifies how it can be applied to real estate assets on five separate levels.