Summer 1999, Vol 24, No 2

Abstract: Major League Baseball stadiums and National Football League stadiums rarely sell independently of the team franchise. Nevertheless, when new stadium construction or major renovation is proposed, or when departure of the tenant team is threatened, both feasibility analysis and market valuation are necessary. This requires the identification of market rent. That model is presented here, together with reaffirmation of the importance of a winning record as a positive influence on home attendance, ticket sales revenues, and stadium rental dollar amounts.