Decision Support for Strategic Planning of Corporate Real Estate

Spring 2004, Vol 29, No 1

Abstract: “What would happen if a Corporate Real Estate department could investigate the impact of regional location, facility ownership and workplace utilization using a single analytical tool?””What would happen if a Corporate Real Estate department could predict the capital budget of a manufacturing company based just on the concept of a new product slated for production 3-4 years from now?”Who would listen to their findings?- the Director of Corporate Real Estate?-the CFO?-the Heads of Manufacturing or R&D?-the CEO? These questions are among those being contemplated as a new generation of computerized models are being developed for the purpose of strategic planning of corporate real estate.