Building a Real Estate Business Based on Core Competencies

  • December 19, 2000
  • • Written by: Thomas H. Bomba

Winter 2000/2001, Vol 25, No 4

Abstract: Given the real estate industry’s ongoing dramatic change and competition for market share, it is increasingly vital for real estate executives to understand the critical role of identifying and building upon their organization’s core competencies to deliver the highest value. This manuscript discusses how real estate organizations can identify and strategically manage their core competencies, suggesting that this be done by identifying underlying causes of this rapidly changing environment and managing the organizations’ capabilities to match expected future needs.