Advertising and Promotion of Expert Services

Spring 2013, Vol. 38, No. 1

Abstract: The purpose of this article is to offer suggestions on how to advertise and promote oneself as an expert witness. It is based on anecdotal experience gained by the authors, not any scientific method. It is hoped that this article will assist professionals who seek to begin serving as expert witnesses and confirm or expand the practices of those who currently off er such services. The authors cover issues ranging from what to expect from the initial call from a prospective client to promotional materials to free publicity.