Adventure in Marketing Large Real Estate Portfolios

Spring/Summer 1981, Vol 6, No 1

Abstract: The orderly sale of large portfolios involving major investment properties is an undertaking which requires hard work, astute thinking, careful planning and capable organization. This article describes how four cases over the past 10 years were handled by the author’s firm, which served as evaluator, advisor, packager and marketer of these transactions: The Irvine Ranch, Tishman, Monumental Properties and Ernest Hahn.